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DJ Hed, Gina Views and Khrissy B on LA's Hip-Hop Hustle 🔥 | SWAY’S UNIVERSE
Mar 12, 2025
🔥 DJ Hed, Gina Views & Khrissy B join "Sway In The Morning" to discuss LA's unstoppable hip-hop hustle! From exclusive insights into building platforms for local artists to celebrating creative partnerships, this episode dives deep into the grind and community that drives LA's music scene. DJ Hed shares his passion for uplifting talent, Gina Views reflects on her journey supporting artists through platforms like Whole Fashions, and Khrissy B inspires with her impactful work empowering creatives through her Music & Media initiative. 🎤 Plus, the crew announces exciting new ventures, including the revolutionary "Beats and Bars" competition with $250K at stake for producers and rappers! Get ready for raw stories, laughs, and game-changing moves straight from the heart of the culture. 💥 Don't miss this powerful conversation redefining hip-hop and creativity in LA! Subscribe now for more exclusive interviews and stay tuned to Sway’s Universe for the latest in music, culture, and inspiration. 🌟 #DHHustle #SwayInTheMorning #DJHed #GinaViews #KhrissyB #HipHopCommunity #mentalhealth #ginaviews #akademiksdjhed #shorts #rap #notlikeus #tylerthecreator #newmoney #kendricklamar #dance CHAPTERS: 00:00 - Importance of Having the Right Partner 02:48 - DJ Hed Discusses Sway’s Generosity 05:40 - Gina Views: Journey in Music & Media 08:59 - DJ Hed as Judge on Beats and Bars 17:43 - What These Bitches Want 19:05 - Spit or Swallow Subscribe Here! http://bit.ly/SubscribeSU
View Video Transcript
0:00
on the ground here in La
0:03
2025 but this time is different Heather
0:05
be we not getting on the plane today to
0:08
go back to the east coast right because
0:10
we have homes here on the West Coast
0:13
now it's so funny cuz we were talking
0:16
about relationships just a minute ago in
0:17
the last segment and I was talking to PB
0:20
and Kanani about partnership without
0:23
before this subject even came up and I
0:25
said you know it's so important in life
0:27
to get the get the right partner um
0:29
shout out the horse my husband when he
0:31
and I started dating and decided to move
0:33
in together we slept on a FL a futon
0:36
yeah like and we lived in a studio
0:39
apartment for a minute cuz I was like yo
0:41
if we really going to do something we
0:42
really got to do it and this will be our
0:44
test you know like let's see who we are
0:48
with money how both of us are let's see
0:50
what we are with buying things and
0:52
what's important and keeping goals in
0:53
mind and so we go from that futon to a
0:57
house on the East Coast that we barely
0:59
even beans in some of the rooms you know
1:02
and you go from a futon to a house that
1:05
you barely be in in a backyard that
1:07
looks crazy to now you buy Coastal yeah
1:11
you know what I mean but that's all with
1:13
the same partner who was willing to
1:15
sleep on that futon with you wow you
1:17
know what I mean so it's a blessing and
1:19
I was telling PB and Kanani you know if
1:22
you have the right partner in your life
1:24
whether it's a platonic relationship or
1:25
whatever let them know today that you
1:27
appreciate them cuz they could be doing
1:29
a small thing horse did a lot of small
1:31
things you know what I mean like that
1:34
you you may not think about sometimes
1:36
but those small things add up to the big
1:37
things you know so it's just focus on
1:40
the right partner everybody no matter
1:43
what is it physical business whatever
1:45
just get the right person in your life
1:47
because it's a blessing today to know
1:49
that you know from that futon to B
1:52
Coastal is crazy it's man that's round
1:54
of and I want to thank you too Heather B
1:57
uh for allowing horse to be my right
1:58
partner n see that you stole him I
2:01
didn't steal him you did you was my
2:03
friend first I ain't even going to hold
2:04
you you a side all right that's true
2:07
that's true whatever I mean
2:11
damn is czy from pimping to crazy
2:15
right whatever horse and I we're
2:17
business partner we're we're brothers
2:20
yeah y Brothers fact we're business
2:21
partners we started Bridge Business this
2:24
was his vision and we work together to
2:26
launch that thing and we going to do a
2:28
lot this year in and around Bridge
2:30
Business we got new partners right here
2:33
I say these are our partners that's why
2:34
I wanted them to come by today because
2:37
whenever I reach out to these folks open
2:41
handedly Open Arms they never hesitate
2:44
you know to come support whatever it is
2:46
I'm trying to do let's start with DJ
2:48
head my brother DJ head hey hey hey hey
2:51
what up hey man citizens thank you for
2:55
having me first and foremost sway
2:56
welcome home thank you you know what I'm
2:58
saying welcome back to California I know
3:01
I know a lot of people okay this what I
3:03
want to say to the citizens and also to
3:04
everybody on on Shay 45 right now sway
3:08
is from California yes okay I just want
3:11
to say that G I just wanted to get that
3:13
off I just wanted to get that off you
3:15
know what I'm saying cuz a lot of people
3:16
be trying to claim sway like oh yeah you
3:18
know like oh MTV no no sway is from
3:21
California
3:22
champ
3:24
Oak what you say sway from har now
3:30
no but welcome home it feels beautiful
3:32
to be home and um uh it's just so much
3:35
great energy and I want to thank you
3:37
because I anytime I reached out to this
3:39
man I wouldn't know this guy visuals by
3:41
PB if it wasn't for your Camp right I
3:44
did say that yes they've been very
3:47
generous yeah we talked about generosity
3:49
and I I'll scope that you've been very
3:51
generous with me and I appreciate it but
3:53
that generosity started with you though
3:55
that you didn't have to rock with us you
3:57
know what I'm saying you didn't have to
3:58
let me come on your show and play at la
4:00
music when I came to New York you you
4:03
don't have to let I went 30 minutes just
4:05
all just you don't have to do that you
4:08
know what I'm saying and um I think ever
4:09
since you know we connected you've
4:11
always been generous with your platform
4:13
I could I could probably count on like I
4:16
I can't I'm going run out of fingers if
4:17
I start talking about how many people
4:19
have a sway story wow like sway looked
4:21
out for me or sway you know a waiter you
4:24
know man you know sway came in he left
4:26
me a a great a great tip just random
4:28
stuff that happen yeah yeah wow you a
4:31
you don't tip no I do but I didn't you
4:33
know no bro I'm telling you there so
4:35
many different people who have a sway
4:37
story sway looked out me for me in this
4:39
way sway gave me an opportunity sway let
4:41
me come on the show in freestyle sway
4:42
stopped and talk to me on the street you
4:44
know what I'm saying so like you've
4:46
always been that for us so I mean what
4:48
would I'm going to do tell you no uh you
4:50
could bro if you wanted to you ain't got
4:52
to agree to everything no and also
4:53
citizens I want to I want to point this
4:55
out too sway gang bang for real like
4:58
wait come on talk talk that talk had let
5:01
me know something gang this this y'all
5:04
first week um back here and sway sent us
5:07
put it he put me Gina and the homies in
5:09
the group chat like hey like I'm I'm
5:11
here what's up what's going on y' ain't
5:13
no welcome home what we doing I'm like
5:15
oh [Â __Â ] I thought you was working [Â __Â ]
5:18
yeah I thought look I hear je me and
5:20
Gina on the phone like man we thought
5:21
sway was busy like we y'all got a show
5:23
to get off the like to get get to get
5:25
the motion going we don't want to
5:26
interrupt the energy you like no what's
5:28
up y'all ain't checking in on the hom
5:29
what's up like oh tripping [Â __Â ] yo you
5:33
know Muffler I had to you know I had you
5:35
know put my foot down Muffler you know
5:37
you know you know come on um n y'all
5:40
family Gina views is so you you're so
5:43
awesome thank you you're so awesome we
5:45
saw it from the jump we came and and and
5:48
I didn't even know Gina views I was like
5:50
come Host this Cipher with I remember
5:52
that I remember that first day yeah
5:54
remember that absolutely cuz I just
5:56
caught a whiff of your energy right and
5:58
your and and your Aura and and that that
6:02
instinct really um came true like you've
6:05
been excelling at such a great rate you
6:07
know at what you do whole Fashions whole
6:11
Fashions whole Fashions say it three
6:14
times she be embarrassed I know but not
6:16
when she's on the U camera yeah that
6:18
camera come on she turn on she turned on
6:21
but but even you know your stunn support
6:23
of um B um local artists I was going to
6:25
say bay artist but um La artist have you
6:27
put your foot down for La artist put
6:29
them on platforms artists that people
6:31
don't know some of the ciphers we did
6:33
early on and I'll just hit G views and
6:35
say hey who should we put on the cipher
6:37
and uh and and so I want to say
6:39
congratulations to you I know you just
6:41
moderated the women's History Month
6:44
panel go what your did you get the
6:47
uninvite too I got Uninvited bro I was
6:50
got she didn't want to bro we brought
6:51
this up she hit me she was like I don't
6:53
want you or sway to pull up I'm like
6:54
what you I'm like what you mean like we
6:57
can't pull up she's like no I don't want
6:58
you or sway there I'm like damn or Salis
7:01
our manager I'm like what you mean like
7:03
that was confusing to me I didn't need
7:05
that pressure I can't look at my goats
7:08
like while I'm doing something for real
7:09
like this not I wasn't playing up there
7:12
like that was some real [Â __Â ] y'all can
7:15
come to the next thing now okay I don't
7:17
got my feet wet now you good you good
7:19
okay we'll be at the next thing cuz you
7:20
got to be able to do it in front of
7:22
everybody okay but I I respected that
7:24
once I'm in La now I ain't going to
7:26
respect it twice wow I'm about to I'm
7:29
about to Oger all right um oh wow that
7:32
sound crazy let me re up on that um
7:35
Chrissy B is
7:36
here good morning top of the
7:40
am Chrissy B you do a lot of work in the
7:43
community as well I do yes really do
7:46
talk about your movement oh where do I
7:48
start I mean I've been doing it now 10
7:51
plus years okay you know I put on events
7:54
music and media is my own I'm going on
7:55
eight years of music and media wow yep
7:58
congratulations to have Heather join
8:00
this year what do you mean Heather's
8:01
joining this year what's that about
8:03
facts Heather going to give the gems I
8:06
had an hour with Heather okay okay I
8:08
want I want all the tea what's the event
8:10
you're talking about music and media
8:12
started in 2017 a platform I created
8:14
because I felt like when I was trying to
8:17
break into music media and entertainment
8:18
I felt like there was really no
8:20
resources or anywhere to go to learn
8:21
about how to break into the industry so
8:23
I created that you know so I created
8:25
that space so people can come and learn
8:28
um and then also to um just have access
8:31
you know like I've been watching you
8:33
sway since I was 15 16 years old but I
8:34
didn't have access to sway you know so I
8:37
didn't I wasn't able to just go to an
8:39
event and pull up on Sway and talk to
8:41
sway and ask sway questions at music and
8:44
media you can do that you have access to
8:45
everybody in the room nobody's bigger
8:47
than the program nobody's bigger than
8:48
anybody you know so all my panelists
8:51
have been very very grounded and you
8:53
know share their stories take pictures
8:57
um just talk to people that are trying
8:59
to to learn you know who are some of the
9:01
folks you've had in the past Steve Lael
9:03
oh wow um shout out to loow he's a part
9:07
of alha Music New York DJ head Chuck
9:10
Dizzle um Troy Marshall wow um lowkey
9:14
yep low key was a part of it three years
9:16
ago U Troy Marshall um and these are all
9:20
Jugger nuts in the business or done on
9:23
their own mered right uhhuh crooked eye
9:25
battle Battlecat Battlecat does my
9:27
producer beat listening segments so I
9:29
always bring up three upand cominging
9:32
producers um that are trying to you know
9:34
break into like the mainstream space of
9:36
producing Battlecat critiques their
9:38
beats and breaks their beats down from
9:40
like the beginning of the production to
9:41
the end okay that's a fan favorite so
9:43
when is this next event that hea the be
9:45
is going to be June 28th at Prospect
9:47
Park it's a new black owned space in I
9:50
think that's downtown LA okay um so yeah
9:52
we running it up June 28th and we'll be
9:54
giving away weekend okay we can do that
9:57
okay closer to the event
10:01
that's extra unnecessary
10:03
work well I wanted to have them come up
10:06
and and say thank you I want appreciate
10:08
it and I'm looking forward to everything
10:10
we'll be able to do I I'll be able to
10:12
come to y'all event support it watch it
10:14
I want to know from y'all now that we're
10:16
here in what ways you feel we could be
10:19
vital and useful to this La Market start
10:22
with
10:24
Christ I feel like you've already been
10:26
you may not realize it but you are a
10:28
huge impact are a huge impact um head
10:31
said it earlier I mean you show up you
10:34
support um there's stories about you how
10:37
you just show up for your people you
10:38
show I mean I have access to you I can
10:41
reach you by phone if I just need to
10:43
call you or text you you say what's up
10:44
Chrissy that's enough okay that's enough
10:47
just showing up you're present okay so I
10:48
can just I I ain't got to do much then I
10:52
mean value but you just being you know
10:55
you know you just being available being
10:57
available I'll be available available I
11:00
mean we know you busy but you know yeah
11:02
whatever available Gina what what should
11:05
I do what can I do to uh [Â __Â ] you did
11:07
enough you got me
11:11
here that's enough I've been watching
11:13
you since I was a kid you didn't even
11:14
know that you was training me wow it's
11:17
amazing to it's amazing to have an
11:19
opportunity because you threw my name in
11:22
the Hat you told you you know the
11:24
station of [Â __Â ] withe is even being able
11:26
to stand next to you having a cosign
11:28
like it's amazing and that's all off the
11:30
strength of nothing like how you just
11:31
said it was Just Energy so you don't
11:33
want me to be a guest on whole Fashions
11:35
no but I got this carard game
11:39
okay you got the car game I have a whole
11:42
Fashions car game okay I'mma read some
11:44
all right before I do that I want read
11:47
it in your head
11:48
first oh it's get crazy C oh I'm reading
11:52
it blindly that yeah I want to say this
11:55
uh DJ head man you're you're phenomenal
11:58
bro and I love what you stand for and I
12:00
love that you stand by it right he you
12:03
know I'mma make it official head uh he
12:07
doesn't really know I'm going make it
12:08
official but we do Beats and bars our
12:10
our new competition show that
12:13
$250,000 at the end of it we going to
12:15
give 125k to the best rapper we're going
12:18
to give 125k to the best producer we're
12:20
doing 10 cities we just did the bay
12:22
we're going to be doing Chicago we're
12:24
going to be doing Miami uh we're going
12:26
to be doing New York we're going to be
12:28
doing
12:29
just the name a few and we're going to
12:31
be doing La next I wanted to start in
12:33
the bay and then me and my man naels and
12:35
the whole team from red coral we G to
12:37
bring it down to La our judges so far
12:40
have been Eric Surman King crooked Rod
12:42
Digger and my man nails and when we come
12:45
to La it's official now we got DJ head
12:48
who's going to be a part of our La
12:51
show so man we going to need you to get
12:54
all the dopest producers dopest MC's who
12:57
want to be a part of this it's going to
12:58
be it's going to come in a few weeks do
13:01
you accept the offer I accept the
13:05
offer Nails we got them I'm in bro I
13:08
think it's an amazing platform you
13:10
always provide platform and I think this
13:12
is dope off also there's nobody really
13:14
just like a lot of these different
13:16
platforms and shows and whatnot they
13:18
give the artist the money but it'd be
13:20
stipulations tied to it it' be like oh
13:22
you got to sign to us to our production
13:24
deal or you got to spend the money with
13:25
us and all that kind of stuff so I
13:27
really like you know when you explained
13:28
it to me with what Y what y'all doing
13:30
and what you building so I'm I'm in
13:32
everybody who's a part of this show
13:34
which is different and this is a credit
13:35
to Larry and the guys over at R red
13:37
coral which is a new platform that we're
13:39
partnering up with if you're on that
13:41
show you will get equity in that show
13:43
you will get backend royalty so the most
13:45
that most every time it's a stream
13:48
everybody even people who audition and
13:50
don't go for it they still get paid from
13:52
it and so that's the new you know we
13:55
heard about uh the story with Jay-Z and
13:57
those guys teaming up with a partnering
13:59
up with a company to make sure that
14:01
artists are getting the proprietorship
14:03
in their music it's the same thing with
14:05
this with uh beats and bars everybody
14:07
will get proprietorship in the show that
14:10
participate so you going to get some
14:11
money in your hand and on the back
14:13
because it's that V we bring that value
14:15
to it and it has to be recognized and
14:17
we'd be foolish to do shows like this if
14:19
everybody can't benefit from it all
14:21
right so welcome aboard man let me read
14:23
the first whole Fashions card the first
14:25
card is don't do you got to I don't know
14:27
what the top card say let me why you
14:29
scared of your own game cuz it's you cuz
14:31
she don't she's embarrassed by you she
14:33
don't even like you watching her
14:37
stories oh you got this I'm good you got
14:40
that okay but you got to do it though oh
14:44
no do no just read it just read it read
14:48
this is light work for you read so
14:50
fashion is available where on whole
14:52
fashions.com
14:53
okay Tracy would to hear it this light
14:57
work for you the first read it read it
14:59
sway sway sway
15:02
squinting hey he be like what did she
15:04
say on this car keep taking the old let
15:07
the person next to you search your phone
15:09
for the word swallow you got
15:12
this so so this is what you do s PB
15:15
check my
15:18
phone I can't Che your pH hey he be like
15:20
you know what I don't see nothing go
15:22
ahead check my phone man if you see the
15:24
word swallow in it good let me know just
15:25
sear you got to search swallow go to the
15:28
text man just search let's see if you
15:29
see G why you didn't give it to
15:32
Gina she going to find seen Gina going
15:35
through people phon I ain't doing is
15:37
there something in there yeah is
15:38
something in there what let me see let
15:41
me see let me see give me the
15:48
phone look look
15:52
at yo s out and seat I
15:55
keep hold on no no no no no give me the
15:58
phone let me see it let me see it no you
16:02
can't say this I'm not going to say it
16:04
you ain't say it I'm not going to
16:06
say I'm not going to say
16:10
it let
16:13
me you cannot say
16:18
oh hey s to s in the
16:21
morning and at
16:23
[Laughter]
16:27
night who s at night is crazy s in the
16:33
morning
16:34
s Sway in the middle of the
16:38
night
16:40
right swallow that's crazy n that was
16:43
that's in there
16:46
and the top Tracy look let me let me
16:49
explain something you should have seen
16:51
how Tracy was looking like Tracy your
16:54
eyes is burn she she had the side eye
16:56
going crazy
16:59
it to you how about that you don't want
17:02
I told you the game get
17:06
crazy yeah you don't want that this game
17:08
is crazy this game is crazy hey you know
17:11
what's the listen no no no one more more
17:15
one more one more car but I'm not going
17:18
to do it yeah one more car the wildest
17:19
thing about what just transpired right
17:21
now is Heather be is not surprised at
17:23
all she
17:24
is hea is not surprised at all talk to
17:27
him afternoon I talk to him afternoon
17:30
read the card sway oh this is good read
17:32
theard all right and Heather should read
17:34
this one okay let Heather I'll don't
17:35
talk this sway after the show go on I
17:38
try to avoid her Heather be is a married
17:40
woman you hear me she is not playing
17:42
name all of the women DMX mentioned and
17:45
what these [Â __Â ] want go ahead it was
17:48
about three Kims that's all I can
17:51
remember about three Kims Wasa Den like
17:55
you almost go ahead you want me to do it
17:58
with
18:03
no wait hold
18:04
on I feel like I need to beat look I'll
18:07
do it with you I only know it's about
18:09
three kids was it Brenda you know it way
18:12
hold on hold on n n Heather got more
18:13
than me I'm mess up the let me hear him
18:15
go ahead now go ahead Chrissy let's go
18:17
around what's the first one was it
18:19
Brenda Leticia Don Lesean no Don no
18:25
latia it was Brenda latia Linda Linda
18:29
Linda
18:30
Denisha okay we got
18:34
hey there was Brenda laa Linda
18:39
Fela and Teresa Monica Sharon Nikki Lisa
18:45
Veronica Ken Vicky cookie met her at the
18:48
ice
18:50
cream
18:54
Dior you go about three kids
19:00
that's sh out to my
19:03
cousin you
19:05
me even with like whole fessions the
19:08
game the the show is still like a mix on
19:11
like rap and stuff since like that's my
19:12
initial love so on whole fessions I'm
19:14
just digging into these rappers business
19:16
so I made sure when I did the card game
19:18
it still Incorporated like some runchy
19:20
stuff up in there but it still
19:22
incorporate the rap and pop culture and
19:24
things like I think it's a great idea
19:26
thank I love it I love it get the card
19:29
game and she can make a card game play
19:31
on spit or swallow spit is spit a
19:33
freestyle or swallow of course that's
19:35
the like R I like this one yeah of
19:37
course
19:39
yeah hey you know what citizens that
19:43
word was in wayway phone oh my God you
19:45
know what I'm saying it was I saw nasty
19:48
man it was something attached to the
19:51
word and it was like oh okay you know
19:53
what I'm say shout out to shout out to
19:55
my OG hey hey wasn't Pelican was it
19:59
chissy cuz it's my sister for real she
20:02
was a part of putting the game together
20:04
coming up with the questions and stuff
20:06
she a part of the whole fash team wow we
20:08
do a lot of shout out to the whole
20:10
looking forward to doing things with you
20:11
guys and supporting you you doing
20:13
awesome work um let's let's man let's
20:16
have fun I'm with you okay we here give
20:18
it up for Gina bu chrisy B my man DJ
20:22
head give it up for Muffler from La posy
20:24
give it up for my man Terry from La
20:26
uncle's Army give it up for visuals by
20:30
PB
#Entertainment Industry
#Urban & Hip-Hop